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| #3460292 in Books | Allworth Press | 2000-10-01 | Original language:English | PDF # 1 | .67 x5.98 x8.99l, | File type: PDF | 256 pages | ||From the Inside Flap|This straightforward, reader-friendly guide shows graphic designers, copywriters, art directors, photographers, illustrators, advertising and marketing professionals, and business executives how to handle the day-to-day legal issues that ari
All the day-to-day legal issues that confront anyone working in the advertising industry are explained in this straightforward, reader-friendly reference guide that makes complex laws readily accessible to lay readers. In concise but thorough text, the author covers trademarks, privacy and publicity issues, libel, advertising on the Internet, guidelines for marketing to children and the elderly, and complying with FTC regulations. Detailed checklists are also provided t...
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