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State and Federal Regulation of National Advertising (Aei Studies in Regulation and Federalism)

Howard J. Beales




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 | #14353221 in Books |  1993-02-09 | Original language:English | PDF # 1 |  9.00 x1.00 x6.00l, | File type: PDF | 116 pages

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Argues that although truthful advertising plays a vital role in a competitive economy, some states have pursued policies that can eliminate advertising of value to customers. Because of the expense of placing different advertisements in different states, the most restrictive standard prevails.



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