[PDF.81nk] Law and Creativity in the Age of the Entertainment Franchise (Cambridge Intellectual Property and Information Law)

Law and Creativity in the Age of the Entertainment Franchise (Cambridge Intellectual Property and Information Law)

[PDF.ng02] Law and Creativity in the Age of the Entertainment Franchise (Cambridge Intellectual Property and Information Law)

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 | #4633233 in Books |  2014-11-28 | Original language:English | PDF # 1 |  8.98 x.63 x5.98l,1.43 | File type: PDF | 255 pages

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|| |"This rich collection details the complex, dispersed collaboration involved in the development of successful entertainment 'franchises' - arguably among the most powerful modes of creative production today. The ten essays depart from the kind of narrow, doctri

Much of the real value in the entertainment industry today lies in franchises - fictional universes, entertainment concepts, reinventions of cultural traditions and celebrity - that create an ongoing presence in the marketplace. The entertainment franchise now shapes the global cultural landscape. However, scholars have devoted little attention to how intellectual property law has changed or is being stretched in practice to accommodate this type of creativity and form o...

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