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Direct Licensing and the Music Industry: How Technology, Innovation and Competition Reshaped Copyright Licensing

Ivan L Pitt




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 | #1771187 in Books |  Ivan L Pitt |  2015-08-13 | Original language:English | PDF # 1 |  9.51 x.91 x6.24l,.0 | File type: PDF | 293 pages

 | Direct Licensing and the Music Industry How Technology Innovation and Competition Reshaped Copyright Licensing

||From the Back Cover||This book discusses the economics of the music industry in the context of the changing landscape brought about by innovation, technological change, and rapid digitization. The ability of digital technology to reduce the transaction costs of

​This book discusses the economics of the music industry in the context of the changing landscape brought about by innovation, technological change, and rapid digitization. The ability of digital technology to reduce the transaction costs of music copyright licensing has all but destroyed the traditional media business models of incumbent Performance Rights Organizations (PROs), music publishers, record labels, and radio and television stations. In a climate where stre...

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