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Counting Stars: Celebrity Licensing & Endorsements

Barry Neil Shrum Esq.




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 | #3960078 in Books |  2015-10-18 | Original language:English | PDF # 1 |  9.00 x.42 x6.00l,.74 | File type: PDF | 178 pages

||About the Author|Barry Neil Shrum is a renowned entertainment and intellectual property attorney who has been practicing law for over two decades. He is a professor at the prestigious Mike Curb School of Entertainment and Music Business at Nashville's Belmont U

The phenomenon of being a “star” or a “celebrity” is generally considered a fairly modern concept, created by the Golden Era of Hollywood, and perpetuated over the years by the growth of mass media, the Internet, social media and our “pop culture” driven society. The same activity that creates a person’s stardom affords that celebrity tremendous powers to exploit themselves and consequentially creates many opportunities for the ...

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