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| #3680465 in Books | Desai Deven R | 2015-07-20 | Original language:English | PDF # 1 | 8.98 x.67 x5.98l,.0 | File type: PDF | 282 pages | Brands Competition Law and IP||About the Author|Deven R. Desai is Associate Professor of Law and Ethics at the Scheller College of Business, Georgia Institute of Technology.
Ioannis Lianos is Professor of Global Competition Law and Policy in the Faculty of Laws, founding director o
Brands and brand management have become a central feature of the modern economy and a staple of business theory and business practice. Contrary to the law's conception of trademarks, brands are used to indicate far more than source and/or quality. This volume begins the process of broadening the legal understanding of brands by explaining what brands are and how they function, how trademark and antitrust/competition law have misunderstood brands, and the implications of ...
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